---
title: How to Analyze real calls with AI
description: Analyze real sales calls with AI scoring, coaching insights, and performance feedback, all based on your existing scorecards.
---

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# How to Analyze real calls with AI

Call Analysis enables companies to upload recorded sales calls and receive structured AI feedback. The system analyzes the call, generates insights, and scores performance using a predefined rubric.

This feature helps teams move from practice-based training to real-world performance improvement.

### How Call Analysis Works

1. Upload an audio recording of a sales call. Available formats: MP3, MP4, MP2, AAC, WAV, FLAC, PCM, M4A, Ogg, Opus, WebM.
2. Select the language
3. [Choose the scorecard template from the library](https://help.pitchmonster.io/en-gb/how-to-use-scorecard-templates-in-pitchmonster?hsLang=en-gb)
4. The system transcribes and analyzes the call
5. AI scores the call using a selected scorecard
6. Results are saved in an analysis library for future reference

Both Admins and Team Users can upload and review analyzed calls. Calls are scored using a rubric-based scorecard.

![Call Analysis](https://help.pitchmonster.io/hs-fs/hubfs/Call%20Analysis.png?width=670&height=305&name=Call%20Analysis.png)

![Screenshot 2026-01-26 at 13.47.31](https://help.pitchmonster.io/hs-fs/hubfs/Screenshot%202026-01-26%20at%2013.47.31.png?width=670&height=571&name=Screenshot%202026-01-26%20at%2013.47.31.png)  
![Screenshot 2026-01-26 at 13.47.46](https://help.pitchmonster.io/hs-fs/hubfs/Screenshot%202026-01-26%20at%2013.47.46.png?width=670&height=570&name=Screenshot%202026-01-26%20at%2013.47.46.png)

### Call Analysis and Role-Plays

Call Analysis is designed to work hand in hand with role-plays. AI detects weak points in real calls, and you can generate short, targeted role-plays which will focus only on areas that need improvement. This creates a continuous improvement loop between analysis and practice.

### Availability

Call Analysis is not enabled by default. It is available [upon request](mailto:daria@pitchmonster.io) and can be activated in internal or test environments before wider rollout.

- [Admin Guide](https://help.pitchmonster.io/en-gb/admin-guide?hsLang=en-gb#main-content)

    - [Getting Started](https://help.pitchmonster.io/en-gb/admin-guide?hsLang=en-gb#getting-started)
    - [Role-Play Management](https://help.pitchmonster.io/en-gb/admin-guide?hsLang=en-gb#role-play-management)
    - [AI Training & Customization](https://help.pitchmonster.io/en-gb/admin-guide?hsLang=en-gb#ai-training-customization)
    - [System & Access Management](https://help.pitchmonster.io/en-gb/admin-guide?hsLang=en-gb#system-access-management)
    - [Troubleshooting](https://help.pitchmonster.io/en-gb/admin-guide?hsLang=en-gb#troubleshooting)
    - [Reporting](https://help.pitchmonster.io/en-gb/admin-guide?hsLang=en-gb#reporting)
    - [Special Features](https://help.pitchmonster.io/en-gb/admin-guide?hsLang=en-gb#special-features)
    - [Best Practices](https://help.pitchmonster.io/en-gb/admin-guide?hsLang=en-gb#best-practices)
    - [Integrations](https://help.pitchmonster.io/en-gb/admin-guide?hsLang=en-gb#integrations)
- [User Guide](https://help.pitchmonster.io/en-gb/user-guide?hsLang=en-gb#main-content)

    - [Getting Started](https://help.pitchmonster.io/en-gb/user-guide?hsLang=en-gb#getting-started)
    - [Recording Role-Plays](https://help.pitchmonster.io/en-gb/user-guide?hsLang=en-gb#recording-role-plays)
    - [System & Troubleshooting](https://help.pitchmonster.io/en-gb/user-guide?hsLang=en-gb#system-troubleshooting)

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